Personalization
Mobile apps may allow users to initially set their preferences, depending on which users can
be served customized content. Apps can also track customer interaction and use it to
provide users with tailored recommendations and updates. Therefore, they offer better
customization than their website.
Notifications
Websites can notify their users of their campaigns on e-mails and remind them of themselves, but most users do not look at these e-mails and these e-mails will fall into the spam folder,
so they have little visibility. Applications, on the other hand, reach users much more easily
with in-app and device notifications.
Design
Despite all the technological advances in web design, mobile websites still have to rely on
browsers to perform even the most basic functions. However, there are no browser restrictions on mobile apps. A mobile app can be designed with various elaborate functions based on
advanced gestures such as "tap", "swipe", "drag", "pinch", "grab" and more. Thus, it offers
the user a much wider range of motion and freedom.
Spending Time
Mobile users spend 88% of their time on mobile apps and just 12% of the time on mobile
websites. Source: www.emarketer.com
Processing Speed
Mobile websites use javascript code to perform most of their functions, and the framework
mobile apps use can run almost five times faster than a javascript code. This factor is
another reason why users prefer applications over websites.
Interactivity
Mobile apps can be made more interactive than websites as they create their own interfaces
that allow users to be more immersed in the mobile experience. For example, applications
can integrate features that allow users to interact with certain components of the application,
rather than looking at the same text and images as a website.
Accesibility
Mobile apps can also work offline, making them more accessible to users. If you cannot
make your entire application work offline, you can make only some content work offline so
that users prefer you.
Maintenance
Users are required to update applications periodically, but there is no such requirement on
websites. Although this may seem like a disadvantage for applications, updates allow
applications to provide users with constantly evolving and transforming services. Upgrading
an application will be easier than creating a website from scratch.
Comments